The U.S. Internet giant Yahoo! announced the acquisition of the Tumblr social network for $ 1.1 million in cash, its biggest acquisition since the arrival of its leader Marissa Mayer hopes to rejuvenate its public get back in the game.
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Publicis has published its new advertising for the French Cheese “Caprice des Dieux”.
Already available in Belgium and Germany, the bank will be launched June 17, 2013 in France, followed by Italy in October 2013.
Be carreful if you take a Mikado on the website http://www.neprenezpasdemikado.fr/ , the french agency Buzzman set you a trap !
Consummers become voluntarily victims of an innovative interactive experience : a web site on which they should not go. The internet users who do not respect the warning “don’t take a Mikado” could be forced to listen horrible cacophony, to be blocked into an endless traffic jam or to be obliged to see a Czech’s movie subtitled in Lithuanian. 40 little tortures were created, the number of delicacies in a package.
The web campaign is accompanied by short TV spots, some “resistance tests”. People must resist to the temptation to press the “big red button” in the middle of a mall. A subtle analogy which traduces the difficulty to resist the greed !
Once again, Buzzman signs a viral website in the same time original and ludic, in the lineage of the Tippexperience and the digital campaign “a hunter shoots a bear”.
A new buzz marketing happens and I’m sure you have heard about it. It comes from the French TV Reality Show “Les anges de la télé réalité”, with Nabila a 21 years old woman.
Budweiser Brazil reinvents the party with its Buddy Cup! This is a little revolution which invits social media into real life.
Thanks to a integrated device, the cup permit to connect your Facebook account to the one of the person your toasting with.
The disposal is very simple, when entering the party an host gives you a cup with a QR code on it. Then you just have to flash it to connect your facebook account to the cup and to toast. When touching, the two cups recognize Facebook’s accounts and both people becomes friends on the famous blue social network.
This is a great example of joining your event strategy with your online strategy extending the moment on the web via a brand new relationship.
And who knows, maybe some couple will match on Facebook thanks to Budweiser!
The Buddy Cup will be broadcast this summer into several festivals, parties and events sponsored by the beer. Can’t wait for it!
The e-reputation is the perception of a brand, a company, that users made based on content webs. Internet becomes the source where the media converge. All society has to be careful on its web content by making a monitoring of it.
The brand of tiny candies Tic Tac (company Ferrero), accompanied by the agency Havas Worldwide Paris, offers a creative competition : internet users are invited to visit the site Tic-Tac.fr until May 5 to rethink the design of its new packaging.
Continue reading “Imagine the new design of Tic Tac’s packaging” »
Since everything is going way to fast on the web to see and read everything.
There is plenty of tools which are growing on the Web to help you with your curation.
Evry tool has it pros and cons, it’s all about strategy.
A Japanese agency proposes to its customers to affix their ads on the upper thighs of girls. An initiative that has already attracted some companies and 1,300 young women.
How to attract the consumer’s eye? Choosing a virgin channel which naturally stirs the curiosity : the thighs of young women dressed shortly.
