A Japanese agency proposes to its customers to affix their ads on the upper thighs of girls. An initiative that has already attracted some companies and 1,300 young women.
How to attract the consumer’s eye? Choosing a virgin channel which naturally stirs the curiosity : the thighs of young women dressed shortly.
The agency Absolute Territory PR offers to its customers to rent the thigh of young Japanese to affix decalcomanias ad. These women are paid between 15 and 130 dollars a day to live their all day life. Only constraints: walking in mini-skirt or shorts to permit to see the adl, carry advertising at least 8am and post photos of their performance on Facebook or Twitter. These young women must be aged over 18 years and have many friends on social networks.
This service has already attract some brands and artists : the rock band Green Day recently used it to promote his latest album in Japan. In another way, a lot of women were seduce by this astonishing process since November 2012, and the number is increasing.
Some will say it’s a return of the woman-object, some will say that it’s a revolution… What’s your opinion ?